Obessives carve the future

In an industry where today’s leader can become tomorrow’s loser overnight, the winners will be those who build not for the vendor of the moment, but for the inevitability of change.

Expisode 5 - tenx

Problems are just challenges in disguise. Great builders know the difference.

Episode 4 - Purr

AirBnB famously glossed over their bed and breakfast app in search of their unicorn. Our quest for that golden ticket nearly cost us Purr.

Episode 3 - Autopsy

After two months building Lucile — the subscription platform for service professionals — we found ourselves right back at the whiteboard. Before chasing the next idea, I had to step back and confront a simple question: why?

Episode 2 - Chat!

Read as Jonathan dives headfirst into the unknown, turning vision into action and forging a team to build something from nothing.

Episode 1 - Hello World

At 25, Jonathan has found a quite path, a nice job, and a comfy life. But something is missing. Read as he embarks on a journey to build something from nothing.

This article breaks down why context engineering, not just clever prompting, is the real key to building reliable, consistent AI systems.

The blend of Forward Deploy Engineers and no-code tools like Lovable is fueling a new wave of AI companies built on speed, curiosity, and execution over polish.

Service as Software marks a shift from selling features to delivering guaranteed outcomes, with businesses paying for results rather than tools.

A hands-on tutorial that builds a minimalist FastAPI + Supabase helpdesk and then layers in OpenAI Agents, tools, and guardrails to make the backend conversational.

A breakdown of why AI-native startups move faster than legacy giants patching on AI, even if the old players still win on trust and distribution.

A beginner-friendly guide to building modern AI agents, covering fundamentals like context, tools, guardrails, memory, and testing—all framed with Lucile's builder-first mindset.